This website, (Website) is owned and operated by Must Limited (We), a company registered in England and Wales under registration number 12341733 with registered address at 6th Floor, Charlotte Building, 17 Gresse Street, London W1T 1QL. Our correspondence and trading address is The Exchange at Somerset House, New Wing, Strand
WC2R 1LA. Our VAT number is 350565114. When we say ‘Must’ or ‘Must TV’, we mean the website ( operated by or on behalf of Must Limited.

This Cookie Policy explains the following:

  1. What are cookies and how do we use them?
  2. Types of cookies.
  3. How to reject or opt out of receiving cookies.
  4. How to ask questions or contact us about this policy.

Must uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.


Cookies are small text files that can be used by websites to make a user’s experience more efficient.  

1.1 We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are, with your permission, sent by us to your computer or other device which we can access when you visit our Website in future. Cookies help us remember who you are and other information about your visits. They can help display the information on our Website in a way that matches your interests. Most major websites use cookies. 

1.2 The cookies we and our business partners use on our online services can be grouped into the following categories: 

1.2.1 Essential cookies: Some of the cookies on our online services are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie that enables you to log into your account on our Website or use a Watch List. The ability to use our Website may be inhibited without these cookies. 

1.2.2 Functionality cookies: These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences. 

1.2.3 Analytical or Performance cookies: We use these cookies to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This allows us to continuously improve our Website and your experience for example, by ensuring that users are finding what they are looking for easily. 

1.2.4 Targeting cookies: These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.


UK law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. 


A first-party cookie is a cookie set by the domain name that appears in the browser address bar (i.e. our Website), for example: 

Facebook Targeting Cookie: This cookie helps us track the effectiveness of our Facebook advertising campaigns. 

More information about this cookie can be found here:   


A third-party cookie is a cookie set by a domain name that is not the domain name that appears in the browser address bar. These third party cookies are likely to be analytical or performance or targeting cookies, for example: 

Google Analytics Analytics Cookie: Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. 

More information about this cookie can be found here:

Skimlinks Cookie: Skimlinks is an affiliates platform that processes micro-payments for referrals the Must site makes to third party content providers. Their cookies process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products.

More information about this cookie can be found


Amazon Associates Cookie: Amazon Associates is an affiliates platform that processes micro-payments for referrals the Must site makes to Amazon marketplace partners. Their cookie may monitor, record, use, and disclose information about our Site and its users in connection with our display of Special Links and Program Content, for example, that a particular Amazon customer clicked through a Special Link from your Site before buying a product on the Amazon Site.

More information about this cookie can be found here:


You can withdraw your consent from the Cookie Declaration on our website, when you first use the site. If you wish subsequently to withdraw your consent, you must delete your account.


Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. If you have any questions, comments or requests regarding this policy please contact us at Please state your user ID and date of consent when you contact us regarding your consent.

Your consent applies to the following domains:

Your current state: Allow all cookies. 

This Cookie Policy was last updated on 2 December 2020.

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